Enhance Educational Foundation
Co-Founder and Officer
2006-2014
Face the Future Foundation
Board Member
2010-2013
BOARDS:
Modern Aesthetics Magazine Editorial Board
MEMBERSHIPS:
American Marketing Association (AMA)
2006- PRESENT
Organization of Facial Plastic Surgery Assistants (OFPSA)
President
December, 2010 – 2012
Organization of Facial Plastic Surgery Assistants (OFPSA)
Vice-President
September, 2009
Marketing Group, Greater North Michigan Avenue Association (GNMAA)
2009-2013
COURSE DIRECTOR:
IMCAS World Congress, International Master Course on Aging Science
Marketing and Practice Management Sessions, Paris, France
January 28-31, 2016
Global Aesthetic Conference- Marketing and Practice Management Session
October 28–November 1 2015, Miami FL
IMCAS World Congress, International Master Course on Aging Science
Marketing and Practice Management Sessions, January 29-February 1 2015, Paris, France
Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
Co-Director Practice Management Track, June 2015
Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
Co-Director Practice Management Track, June 2014
MBA – Mastering the Business of Aesthetic Medicine Conference
May 17, 2014 – New York, IL
IMCAS World Congress, International Master Course on Aging Science
Assistant Course Director Marketing and Practice Management Sessions, January 30–February 2 2014, Paris, France
Vegas Cosmetic Surgery Annual Multi-Specialty Meeting
Co-Director Practice Management Track, June 2013
MBA – Mastering the Business of Aesthetic Medicine Conference
July 21, 2013 – Chicago, IL
MBA – Mastering the Business of Aesthetic Medicine Conference
April 20, 2013 – New York, NY
MBA – Mastering the Business of Aesthetic Medicine Conference
June 15, 2013 – Phoenix, AZ
MBA – Mastering the Business of Aesthetic Medicine Conference
August 17, 2013 – Chicago, IL
MBA – Mastering the Business of Aesthetic Medicine Conference
October 5, 2013 – Miami, FL
Organization of Facial Plastic Surgery Assistants OFPSA National Conference
September 6-7, 2012 – Washington, DC
Organization of Facial Plastic Surgery Assistants OFPSA National Conference
September 7-9, 2011 – San Francisco, CA
MBA – Mastering the Business of Aesthetic Medicine Conference
October 27, 2012 – Beverly Hills, CA
MBA – Mastering the Business of Aesthetic Medicine Conference
September 28, 2013 – Miami, FL
MBA – Mastering the Business of Aesthetic Medicine Conference
November 4, 2009 – Chicago, IL
Thrive: College of Cosmetic Medicine
Chicago, IL, Saturday, May 9, 2009
Thrive: College of Cosmetic Medicine
Miami, FL, Saturday, July 18, 2009
Thrive: College of Cosmetic Medicine
Philadelphia, PA, Saturday, September 12, 2009
Thrive: College of Cosmetic Medicine
New York, NY, Saturday, October 17, 2009
Thrive: College of Cosmetic Medicine
Beverly Hills, CA, Saturday, November 14, 2009
Excelling in Cosmetic Medicine
Chicago, IL, March 15, 2008
SPEAKING ENGAGEMENTS:
2015
Plan and Deliver: A Comprehensive Look at Marketing your Practice
Global Aesthetics Conference, Miami, FL, Oct 29, 2015
Meet YOUR Experts: Your Global Aesthetics Faculty and What You Need to Know About Them
S. Randolph Waldman, MD & Tracy Weldon, Global Aesthetics Conference, Miami, FL, Oct 29, 2015
Calendar and Promotional Planning
Vegas Cosmetic Surgery, Las Vegas, NV June 2015
A Successful Aesthetic Practice: Ask the Experts Panel
ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 17, 2015
Marketing your Aesthetic Practice
ABAM American-Brazilian Aesthetic Meeting, Park City, UT Feb 18, 2015
2014
Global Marketing Rule: Attention Doctor You Are a Brand
The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
Unlocking the Secret Code – Word of Mouth Advertising
The Australasian Society of Aesthetic Plastic Surgery , Hobart, Australia, July 30, 2014
Calendar Craze: Breakthrough Promotions Formula
The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
The Power of Pre-Committing: Game-Changing Credentialing Strategies
The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
Are You Getting Your Money’s Worth? – Best Practices for Measuring Results of Online Marketing
International Symposium of Facial Plastic Surgery, May 31
A Simple Guide to Growing Your Practice
The Aesthetic Meeting, San Francisco, CA, April 29, 2014
Unlocking the Secret Code – Word of Mouth Marketing
The Aesthetic Meeting, San Francisco, CA, April 29, 2014
Unlocking the Secret Code for Word of Mouth Marketing
Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
5 Marketing Concepts
Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
SIMPLE Marketing and Your Practice
Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
A Simple Guide to Growing Your Practice
The Australasian Society of Aesthetic Plastic Surgery, Hobart, Australia, July 30, 2014
A Simple Plan for Marketing Your Practice
Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
In-Office Promotions
Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
Email Essentials
Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
Danger: Pitfalls in Marketing Purchases
Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
Opening Remarks
Vegas Cosmetic Surgery Multi-Specialty Annual Meeting, June 2014
Practical Pearls: Rapid Fire Session Panel
Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
Interactive Panel: Practice Management
Aging Face Conference, American Academy of Facial Plastic Surgery, February 4, 2014
A Simple Guide to Growing Your Practice
The Aesthetic Meeting San Francisco, CA, April 29, 2014
Unlocking the Secret Code – Word of Mouth
The Aesthetic Meeting, San Francisco, CA April 29, 2014
DRIVING Your Practice Forward
IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 30, 2014
2013
Physician Focus: Starting a New Practice / Marketing / Social Media Tips: Rules of social media engagement
Cosmetic Surgery Forum, Las Vegas, Nevada, December 5, 2013
Using the Media to Establish Market Leadership
Vegas Cosmetic Surgery Multi-Specialty Meeting, June 28, 2013
WOM – Word of Mouth Marketing Secrets
Vegas Cosmetic Surgery Multi-Specialty Meeting, June 27, 2013
Welcome Address
Vegas Cosmetic Surgery Multi-Specialty Meeting, June 26, 2013
Unlocking the Secret Code for Word of Mouth Marketing
International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
A SIMPLE Guide to Growing your Aesthetic Practice
International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
The Art of Rhinoplasty
International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
The Social Rules of Engagement
International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
Generational Marketing
International Milano Masterclass for the International Federation of Facial Plastic Surgery Societies, Milano, Italy, March 2013
Loyalty and Retention Strategies
Face and Body Meeting, Chicago, IL March 2013
Practice Pearls
AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 20, 2013
Gaining Patient Referrals
AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
SIMPLE Marketing for Your Physician
OFPSA, Organization of Facial Plastic Surgery Assistants Annual Meeting, New Orleans, LA, October 19, 2013
The Lagniappe Secret to Branding
AAFPRS American Academy of Facial Plastic and Reconstructive Surgery National Meeting, New Orleans, LA, October 19, 2013
Brand Strategies
IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
Word of Mouth Marketing Formulas
IMCAS World Congress, International Master Course on Aging Science, Paris, France, January 31, 2013
Aesthetic Marketing Today
L’Oréal, Paris, France, January 30, 2013
WOW to WOM Strategies
American Academy of Cosmetic Surgery Conference, January 17, 2013
2012
Homegrown Press for your Practice
Cosmetic Surgery Forum, Las Vegas, NV, November, 29, 2012
Nuts and Bolts to Growing a Practice
Cosmetic Surgery Forum, Las Vegas, NV, November 29, 2012
Thrive: Marketing Fundamentals
MBA, Beverly Hills, CA, October 27, 2012
Drive: Your Complete Marketing Plan
MBA, Beverly Hills, CA, October 27, 2012
Practice Management, Marketing and Patient Communication – A Continental Debate Lecture
Merz Asia Pacific Experts Summit, Macau, October 21, 2012
The Secret Promo Code—A Breakthrough Guide to Growing Your Medical Spa
Face and Body Spa Conference & Expo, San Jose, CA, October 6, 2012
Thrive: Pearls to Prosper in Any Economy
AAFPRS Fall Meeting 2012, Washington, DC, September 7, 2012
OFPSA President’s Address
OFPSA Fall Meeting 2012, Washington, DC, September 6, 2012
Thrive: Marketing Fundamentals
MBA, Chicago, July 21, 2012
Drive: Your Complete Marketing Plan
MBA, Chicago, July 21, 2012
Three Different Approaches to Give Your Business a Profitable Makeover
Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
Three Different Approaches to Give Your Business a Profitable Makeover
Multi-Specialty Symposium 2012, Las Vegas, NV, June 9, 2012
A Comprehensive Practice Growth Strategy Using Internal Marketing
Multi-Specialty Symposium 2012, Las Vegas, NV, June 8, 2012
What your Calendar Isn’t Telling You! – Exploring Uncharted Waters for Practice Growth by Using the Calendar to Strategize
Multi-Specialty Symposium 2012, Las Vegas, NV, June 7, 2012
Caught! We Failed our Secret Shopper Report
Multi-Specialty Symposium 2012, Las Vegas, NV June 7, 2012
What Your Calendar Isn’t Telling You
Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
Flipping Out: Growth through Video and Social Media
Multi-Specialty Symposium 2012, Las Vegas, NV June 6, 2012
Marketing Strategies that Effectively Cross National & Cultural Frontiers
Nose and Face World, International Federation of Facial Plastic Surgery Societies, Rome, Italy, May 9, 2012
Implementation Strategies for Practice Improvement
The Aesthetic Show, Las Vegas, NV, April 15 2012
Marketing Strategies that Effectively Cross National & Cultural Frontiers
Nose & Face World Congress, Rome 2012
The Secret Promo Code – A Breakthrough Guide to Growing your Medical Spa
Face and Body Show, Chicago, IL, March 3, 2012
Burn Presentation
Lumenis National Sales Meeting, Miami, Florida, February 11, 2012
Chicago Health 2.0 Panel: Selling to Small Medical Practices
Health 2.0 Meeting, Chicago, IL, January 31, 2012
Starting Your Year Off Right: Your Marketing Plan for 2012
AACS meeting, Las Vegas, NV, January 18 2012
Taking the Pulse of Your Practice: a Financial Exam
AACS meeting, Las Vegas, NV, January 19 2012
Making your Aesthetic Practice Thrive
AACS meeting, Las Vegas, NV, January 19 2012
Getting Water from a Stone
AACS meeting, Las Vegas, NV, January 20, 2012
2011
Marketing Strategies to Grow Your Practice
THE Aesthetic Academy, Miami, FL, November 19, 2011
CLASS Annual Educational Symposium
CLASS Symposium, Toronto, Canada, November 12, 2011
Masters Clarion
Clarion Masters, Calgary, Canada, October 1, 2011
Mastering the Art of CO2 Laser Skin Surgery
Lumenis CO2 Show, New York, New York, September 24, 2011
OFPSA Meeting Opening Remarks
OFPSA Meeting, San Francisco, CA, September 7-9, 2011
How to Launch and Thrive with your Laser
Mult-Specialty Show, Las Vegas, NV, June 25, 2011
Pure Numbers, No Hype – A Tour of Profitable Marketing Trials
Multi-Specialty Show, Las Vegas, NV, June 23, 2011
10 Profitable Events and 10 Steps to Duplicate Them
Multi-Specialty Show, Las Vegas, NV, June 22, 2011
Minimally-Invasive Marketing – A New Era in Aesthetic Medicine
THE Aesthetic Show, Las Vegas, NV, June 5, 2011
Marketing Techniques That Always Work
THE Aesthetic Show, Las Vegas, NV, June 5, 2011
Profiles of Success – Case Studies of Four Practices
THE Aesthetic Show, Las Vegas, NV, June 2, 2011
Securing, Surviving & Thriving with Media
THE Aesthetic Show, Las Vegas, NV, June 2, 2011
Invertising Part One: Principles and Physical Elements
THE Aesthetic Show, Las Vegas, NV, June 2, 2011
Invertising Part Two: Process Improvement
THE Aesthetic Show, Las Vegas, NV, June 2, 2011
Minimally Invasive Marketing – A New Era
The Master’s Course, Toronto, Canada, May 28, 2011
What IF Solutions Were Just Around the Corner?
Ellman International Sales Meeting, New York, NY, March 16, 2011
80/20: The Client Retention Rule That Will Keep Your Books Full
Midwest Face and Body Conference and Expo, Chicago, IL, March 14, 2011
5 Secrets to Generate Thousands with Your Laser
American Academy of Dermatology, New Orleans, LA, February 6, 2011
What IF 2010 Was Just The Beginning?
Lumenis National Sales Meeting, Sarasota, FL, January 24, 2011
Practical Tools for a Successful Practice: Advice of Five Expert Consultants: Panelist
American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA ,January 23, 2011
‘What Works and Why’ Panel Moderator
American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 23, 2011
Un-Marketing: How to Promote Without Selling
American Academy of Facial Plastic and Reconstructive Surgery Rejuvenation of the Aging Face Annual Meeting, San Diego, CA, January 21, 2011
Marketing Resources to Succeed
Pelleve National Sales Meeting, Orlando, FL, January 18, 2011
2010
Advanced Patient Marketing Techniques
The Aesthetic Practice Association, Miami, FL, November 13, 2010
Staff: Best Asset or Worst Enemy
Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
Internal Combustion
Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
Double Your Database with External Marketing
Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
Proven Methods to Keep Them Coming Back
Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
Where 50% of Your New Patients Will Come From
Mastering Aesthetic Marketing, Chicago, IL, November 4, 2010
The Unique Marketing Needs of an Aesthetic Practice
The Aesthetic Academy, Dallas, TX, October 16, 2010
Advanced Sales
Suneva Sales Team, San Diego, CA, October 14, 2010
Around the world in 60 Minutes
American Academy of Facial Plastic and Reconstructive Surgery, Boston, MA, September 25, 2010
Internal and External Marketing
Organization of Facial Plastic Surgery Assistants, Boston, MA, September 25, 2010
Two Online Strategies to Boost Bookings Today
Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 17, 2010
S.I.M.P.L.E.: A Breakthrough Formula Guaranteed to Keep You Busy
Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
Marketing Secrets to Double Your Database
Multi-Specialty Foundation Facial Cosmetic Symposium, Las Vegas, NV, July 16, 2010
The ‘O’ Effect
Northern California Face and Body Conference and Expo, San Jose, CA, July 12, 2010
Un-Marketing: How to Promote without Selling
Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
25 Tips to Get New Patients in the Door
Clarion Medical Technologies Masters, Toronto, Canada, May 5, 2010
The ‘O’ Effect
Midwest Face and Body Conference and Expo, Chicago, IL March 26, 2010
A New Path, Built on Results
Lumenis National Sales Meeting, Phoenix, AZ, February 2, 2010
2009
Advanced Medical Marketing for Your Practice
Thrive, Los Angeles, CA, November 14, 2009
Advanced Medical Marketing for Your Practice
Thrive, New York, NY, October 11, 2009
Inexpensive ways to market your Practice
Organization of Facial Plastic Surgery Assistants (OFPSA), San Diego, CA, October 1 , 2009
Advanced Medical Marketing for Your Practice
Thrive, Philadelphia, PA, September 12, 2009
Advanced Medical Marketing for Your Practice
Thrive, Miami, FL, July 18, 2009
Advanced Medical Marketing for Your Practice
Thrive, Chicago, IL, May 9, 2009
2008
Advanced Medical Marketing for Your Practice
Excelling in Cosmetic Medicine, San Francisco, CA, November 1, 2008
Advanced Medical Marketing for Your Practice
Excelling in Cosmetic Medicine, New York, NY, October 11, 2008
Marketing that’s worked, that’s failed and how these lessons will help YOU!
American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
Fat-Free Marketing: The WIFM/TOIB Guarantee
American Academy of Facial Plastic and Reconstructive Surgery Fall Meeting, Chicago, IL, September 19, 2008
Advanced Medical Marketing for Your Practice
Excelling in Cosmetic Medicine, Dallas, TX, June 7, 2008
Advanced Medical Marketing for Your Practice
Excelling in Cosmetic Medicine, Miami, FL, May 17, 2008
Advanced Medical Marketing for Your Practice
Excelling in Cosmetic Medicine, Los Angeles, CA, April 19, 2008
Advanced Medical Marketing for Your Practice
Excelling in Cosmetic Medicine, Chicago, IL, March 15, 2008
MEDIA:
Published Books
DRIVE: The Power of Execution
Drumm, Tracy L., (2013 CCM Publishing) ISBN #978-0-9823592-2-8
Thrive: Pearls to Prosper in any Economy
Dayan, Steven H.; Drumm, Tracy L., (2010 CCM Publishing) ISBN #978-0-9823592-1-1
Keys to Success
Dayan, Steven H.; Drumm, Tracy L., (2008) (CCM Publishing, Chicago, IL)
Journal Contributions
Strategies to Grow Your Practice
Facial Plastic Surgery, Official Journal of the European Academy of Facial Plastic Surgery, February 2010
Retailicine: Somewhere Between Retail and Medicine
Practice Management in Facial Plastic Surgery Clinic North America, June 2009
Published Articles
Core Marketing Concepts and Your Practice
Practical Dermatology Magazine, February 2016
SIMPLE Marketing Solutions
Practical Dermatology Magazine, January 2016
The Power of Planning: Your 2016 Guide for Promotions
Modern Aesthetic Magazine, January/February 2016
Marketing Skills: A ‘Simple’ Meeting Take-Away
PRIME International Journal of Aesthetic and Anti-Aging Medicine, June 2014
Skin Care: Then and Now—Medical Esthetics
Skin Inc. Magazine, July 2013
Gucci, Prada and Ghannel?
Plastic Surgery Practice Magazine, December 2012
A Hero Healing Heroes
The Source Newspaper, Volume 1, Issue 3 2012
Implement Business-building Techniques
Skin Inc. Magazine, July 2012
The Red Lipstick Night: A Patient Event to Remember
OFPSA Magazine, Spring 2012
Skin Rejuvenation Devices in the Medical Spa
Skin Inc. Magazine, March 2012
Sorting Filler from Facts
Revenue Digital Magazine, Volume 1, Issue 2, 2012
Educating Clients on Proper Skin Care
Skin Inc. Magazine, March 2011
A Modern Day Success Recipe
OFPSA Magazine, Winter 2011
Farmers and Fishers: A Story on Patient Retention
OFPSA Magazine, Fall 2011
Holiday Strategies for the Medical Spa
Skin Inc. Magazine, October 2011
Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services
Plastic Surgery Practice Magazine, June 2011
Thriving Through Negativity: A Breakthrough Guide to Online Branding
Plastic Surgery Practice Magazine, May 2011
What If, Your Practice Already Possesses the Key To Success?
The Aesthetic Guide, January/February 2011
An Unexpected Discovery
OFPSA Magazine, Winter 2011
Nutrition and the Skin
Skin Inc., June 2011
Business: A Guide to Thriving
Les Nouvelles Esthetiques, December 2010 (International Publication)
In.no.v8.ion: 8 Ways Laser Hair is Redefining Its Niche
Merge Magazine, December 2010
The Success Profile – The Guide to Selling, Not Telling
Merge Magazine, September 2010
8 Ways Laser Hair Removal Is Redefining Its Niche
Skin Inc. Magazine, November 2010
Arm Your Staff with Answers
Plastic Surgery Practice Magazine, May 2010
Marketing Boot Camp
Les Nouvelles Esthetiques, May 2010 (International Publication)
Retaining Current Clients
Skin Inc. Magazine, January 2010
Displaying Your Brand
MedEsthetics Magazine, 2010
Six Strategies for Compensating and Motivating Your Staff
Merge Magazine, March/April 2010
Are You a Mouse or a Rat?
Skin Inc. Magazine, March 2010
Recession-proof Your Practice
Skin Inc. Magazine, January 2010
Simple Marketing
Plastic Surgery Practice Magazine, January 2010
Retaining Clients
Merge Magazine, Fall 2009
Somewhere Between Retail and Medicine
Plastic Surgery Practice, June 2009
Inside out Approach
OFPSA Newsletter, Summer 2008
Ongoing Columns
The Power Series
Modern Aesthetics Magazine, 2016
The SIMPLE Series
Practice Dermatology, 2016
Combination Services for Optimal Results
Skin Inc., October 2012
Global Perspectives: A Letter from the OFPSA President
OFPSA Digital Magazine, Fall 2012
Global Perspectives
Facial Plastic Times, September/October 2012
Five Strategies for Compensating Your Staff
Facial Plastic Times, August 2012
Do You Have a Plan?
Facial Plastic Times, July 2012
Lattes and Little Things That Can Make All the Difference
Facial Plastic Times, May/June 2012
Digital Dialogue
OFPSA Digital Magazine, Summer 2012
Acne Through the Ages
Skin Inc., May 2012
Summer Surge: Practice Pick Me Ups
Facial Plastic Times, April 2012
Skin Rejuvenation Devices in the Medical Spa
Skin Inc. Magazine, March 2012
Digital Dialogue—The OFPSA Magazine is here!
Facial Plastic Times, January/February 2012
Browse and Brew: A Letter from the OFPSA President
OFPSA Digital Magazine, Winter 2011
An Unexpected Discovery
Facial Plastic Times, November/December 2011
Holiday Strategies for the Medical Spa
Skin Inc: Medical Esthetics Point of View, October 2011
Simply Male
Skin Inc.: Medical Esthetics Point of View, August 2011
Groupon Deals Equal to Fee Splitting?
Plastic Surgery Practice, July 25, 2011
My European Latte
Plastic Surgery Practice: Caffeine Corner, July 14, 2011
Pucker Up for New Patients—Event Case Study and Instructions
Plastic Surgery Practice: Caffeine Corner, Plastic Surgery Practice: Caffeine Corner, July 5, 2011
Is Your Waiting Room Patient Friendly?
Plastic Surgery Practice: Caffeine Corner, June 27, 2011
Nutrition and the Skin
Skin Inc.: Medical Esthetics Point of View, June 2011
A Note from the OFPSA President
OFPSA Magazine, June 2011
The Wild, Wild World of Groupon
Plastic Surgery Practice, June 8, 2011
The Banana Lessons
Plastic Surgery Practice: Caffeine Corner, June 1, 2011
Not as Sweet as it Seems: Five Questions for Evaluating Marketing Services
Plastic Surgery Practice: Caffeine Corner, May 18, 2011
Evidence-Based Marketing
Facial Plastic Times, April 2011
Educating Clients on Proper Skin Care: Marketing Perspective
Skin Inc.: Medical Esthetics Point of View, April 2011
Strategies to Overcome the Winter Blues
Facial Plastic Times, March 2011
Message from the President
Facial Plastic Times, January/February 2011
